# Change Color of Any Object in a Photo with AI

> Page: https://www.gostudio.ai/change-color-of-object · Last reviewed: 27 October 2026

Upload a photo, name one object and a new color. The shirt, sofa, mug or car changes, and its texture, folds and shadows stay exactly as they were.

- 10 free credits, no credit card
- Only the object you name changes
- No selecting or masking

![The same photo after changing the color of the sweater to warm taupe, with its knit texture and folds kept](https://r1.gostudio.ai/landing-page/ai-object-recolor/ai-object-recolor-hero-after.webp)
![A woman in a mustard-yellow knit sweater against a concrete wall, before changing the color of the sweater](https://r1.gostudio.ai/landing-page/ai-object-recolor/ai-object-recolor-hero-before-v2.webp)

Supported uploads: PNG, JPG, JPEG, WEBP, HEIC — up to 10MB.

No image to test? Try one of our samples:

![Four white speckled mugs on a table](https://r1.gostudio.ai/landing-page/ai-object-recolor/ai-object-recolor-mugs-before.webp)
![White leather sneaker on a wooden stool](https://r1.gostudio.ai/landing-page/ai-object-recolor/ai-object-recolor-product-before.webp)
![Living room with a cream sofa in window light](https://r1.gostudio.ai/landing-page/ai-object-recolor/ai-object-recolor-room-before.webp)
![Red SUV on a city street](https://r1.gostudio.ai/landing-page/ai-object-recolor/ai-object-recolor-car-before.webp)

## How to Change the Color of an Object in a Photo

Three steps and no selection tools.

### 1. Upload your photo

JPG, PNG or WEBP, up to 10MB. Phone photos are fine. A sharp, well-lit photo with the whole object in frame works best.

![A mustard knit sweater, the object whose color will change](https://r1.gostudio.ai/landing-page/ai-object-recolor/ai-object-recolor-hero-before-v2.webp)

### 2. Name the object and the new color

Write it the way you'd say it: "the left armchair in deep green". If two things share a color, say which one, or both may change.

![The same sweater in warm taupe, ready to compare and download](https://r1.gostudio.ai/landing-page/ai-object-recolor/ai-object-recolor-hero-after.webp)

### 3. Compare and download

Put the result next to the original. If the shade is off, try another on the same photo, then download the one you like.

## Change the Color of Products, Clothes, Rooms and Cars

One photo, many colors. Drag each slider: only the object you named changes.

### Change product color for every variant you sell: Products

Shopify gives each variant one image, so every color you stock needs a photo. Shoot the product once, change its color for each colorway, and check each one against the real item before it goes live. Selling a whole catalog? Connect with us.

![White leather sneakers on a wooden stool, before changing the product color](https://r1.gostudio.ai/landing-page/ai-object-recolor/ai-object-recolor-product-before.webp)
![The same sneakers after changing the product color, the overlays now sage green with the leather, sole and laces unchanged](https://r1.gostudio.ai/landing-page/ai-object-recolor/ai-object-recolor-product-after.webp)

### Change shirt, dress and jacket colors before you buy: Clothes

See a shirt in navy before you order it, or a dress in three shades before the fitting. Seams, folds and fabric weave stay, so it still looks like the same piece.

![A woman in a mustard-yellow knit sweater, before changing the color of her clothes](https://r1.gostudio.ai/landing-page/ai-object-recolor/ai-object-recolor-hero-before-v2.webp)
![The same sweater changed to warm taupe, its knit texture and folds kept](https://r1.gostudio.ai/landing-page/ai-object-recolor/ai-object-recolor-hero-after.webp)

### Change the color of a sofa, wall or cabinet in your own room: Rooms

Undertones and window light change how a color reads, so try it in your own room first. Narrow it to two or three shades, then test real samples in daylight and at night.

![A cream linen sofa against a taupe wall in window light, before changing the sofa color](https://r1.gostudio.ai/landing-page/ai-object-recolor/ai-object-recolor-room-before.webp)
![The same living room after changing the sofa color to warm taupe, its creases and window-light shading kept](https://r1.gostudio.ai/landing-page/ai-object-recolor/ai-object-recolor-room-after.webp)

### See your car in a new color before a wrap or respray: Cars

Change the car's color and ask for gloss, satin or matte. Reflections and panel lines stay, so you judge the color, not a flat cut-out.

![A glossy red SUV on a city street, before changing the car color](https://r1.gostudio.ai/landing-page/ai-object-recolor/ai-object-recolor-car-before.webp)
![The same SUV after changing the car color to olive green, with panel lines, glass and wheels unchanged](https://r1.gostudio.ai/landing-page/ai-object-recolor/ai-object-recolor-car-after.webp)

### Show a handmade piece in every glaze or dye: Handmade

Photograph one mug, candle or knit, then change its color for each colorway you make. Side by side, sage, taupe and cream show their undertones at once.

![Four white speckled stoneware mugs with raw clay bases, before changing their glaze color](https://r1.gostudio.ai/landing-page/ai-object-recolor/ai-object-recolor-mugs-before.webp)
![The same mugs glazed sage green, taupe and cream, with the clay bases and shadows unchanged](https://r1.gostudio.ai/landing-page/ai-object-recolor/ai-object-recolor-mugs-after.webp)

## AI color changer pricing. Pay only for the colors you try.

Start with 10 free credits, no credit card. Every plan includes every tool, template and AI product in the studio.

- **Lite** — 80 credits/month: 10 color changes, 10 photos and 1 short video. Every app, template and handpicked model · Credits work across photos and videos.
- **Pro** — 150 credits/month: 18 color changes, 18 photos and 2 short videos. Every app, template and handpicked model · Credits work across photos and videos.
- **Max** — 500 credits/month: 62 color changes, 62 photos and 9 short videos. Every app, template and handpicked model · Credits work across photos and videos.

Sign up for 10 free credits — no credit card required. Free credits go to eligible new accounts. Seeing wrong pricing? [Contact us](https://www.gostudio.ai/contact-us)

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- [AI Group Photo](https://www.gostudio.ai/group-photo) — merge separate portraits into one natural group photo, or fix a shot where someone's missing.
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[See all tools](https://www.gostudio.ai/ai-tools)

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## What customers say about GoStudio.ai.

Real people, real posts. Every review below is written by a GoStudio.ai customer on social media — not edited, not paid for. Click any review to read the original.

- "Two years ago we spent thousands on branded images and professional headshots. Then I found GoStudio.ai — it helps you look like yourself, just on your best, most confident day." — Cristina Grancea, CEO & Founder, Sylvian Care
- "Sometimes, you don't need a photo shoot to look like your future self. You just need a visual story that says, 'I made it.' That's where GoStudio.ai can help." — Arifa Hussain, Brand Storyteller
- "The founder personally fixed all of my photos. Her commitment to giving everyone an excellent experience makes her a cut above many others. I have to give the experience 5 stars." — Elizabeth Silva, Mental Health & Wellbeing Professional
- "The images look so close to my original that if I didn't tell you they were AI-generated, you'd probably never notice. AI is your assistant — not your identity." — Dr. Amaka Ifeduba, Personal Branding Coach
- "Kanika personally hopped on a call to help. That level of professionalism and kindness really impressed me. The AI photo is beautiful — GoStudio.ai makes professional identity accessible." — Nazreen Anne Coupland, Fashion & Creative Professional
- "GoStudio.ai helped me show up as who I'm actually becoming — not who I thought I was supposed to be. It replaced two photographers and a retoucher for our catalog." — Casi Alinnette, Leadership & Growth
- "Kanika built GoStudio.ai — an app that turns your daily selfies into professional photos. She built it solo, and it's jaw-droppingly good." — Corina Taban, Professional
- "I've seen other companies do AI headshots, but I've found her images to be the best. Dozens of images in 30 minutes — why do this yourself?" — Scott Skibell, ex-LinkedIn Employee

As of October 2026, more than 46,000 people in over 180 countries have used GoStudio.ai and generated over 90,000 photos (46K+ users · 90K+ photos generated · 180+ countries · 38+ AI tools). Figures from GoStudio.ai account and generation records. [See all reviews](https://www.gostudio.ai/customer-reviews)

## Recolor Images with AI: How It Works

To change the color of an object in a photo with AI, you name the object and the new color, and the AI recolors only that object. It keeps the object's texture, folds, shadows and reflections, and leaves the rest of the image unchanged. GoStudio.ai's Change Color of Object tool does this in one step, with no selecting or masking, so you can compare colors side by side before you buy, paint or list.

### How is an AI color changer different from a filter?

A filter or color grade shifts every pixel, so skin, sky and walls all move together. An AI color changer recolors one object and leaves everything else, including the light, as it was.

### Is it the same as a "change color of image" tool?

No. Those tools swap one exact pixel color for another across the whole image, which suits logos and flat graphics. This tool finds the object you name and recolors it with its shading, which suits photos.

### Changing an object's color here vs in Photoshop

In Photoshop you select the object by hand, shift the hue, then repair the folds and highlights. Here you name the object in plain words, and its texture and shadows are kept for you. For pixel-exact print work, Photoshop still gives more manual control.

### A color preview, not a paint chip

Changing an object's color in a photo shows how the color will look there. It isn't a color-matched proof. Screens, cameras and the light in the photo all shift how a color appears. Use it to choose, then check the real thing: a paint sample on the wall, a fabric swatch, or the product itself before you list it.

## Change Color of Object: FAQ

Changing the color of one object in a photo. Search a keyword or pick a topic, and if the answer is not here, our team replies at support@gostudio.ai.

### How do I change the color of an object in a photo?

Upload the photo, then type the object and the new color, such as "the armchair in deep forest green", or tap a suggestion. Run it and download the result. There's no selecting or masking step.

### Can AI change the color of an image?

Yes, one object at a time. Name the object and the color, and the AI changes only that object and keeps its texture and shadows. To shift every color in the photo at once, use a filter instead.

### How do I change the color of clothes in a photo?

Name the piece as specifically as you can: "the denim jacket", "the red scarf", "the dress on the left". The shirt or dress changes color and keeps its seams, folds and weave. If two pieces share a color, say which one, or both will change.

### Can AI change the color of my dress or shirt?

Yes. Upload a photo where the dress or shirt is clearly visible and name the new color. Solid colors work best. With patterns and prints, check the result closely.

### Can I change the color of just one object and leave the rest alone?

Yes, that's what the tool does. Objects touching a same-colored neighbor are the hardest case, so name the one you mean by position or detail: "the mug on the right".

### Can AI change the color of my car?

Yes. Upload a clear photo of the car and name the color and, if it matters, the finish. Wrap films come in gloss, satin, matte, chrome and color-shift, and each catches light differently, so "satin nardo grey" gives a more useful preview than "grey".

### Can it recolor a black-and-white photo?

No. This tool changes the color of an object that already has one. To bring color to a black-and-white or sepia photo, use Colorize Photo.

### Can I use a HEX code or an exact shade name?

Yes. Type a HEX code like #2F4F4F or a named shade, and the tool aims for it. Treat the result as a close preview, not a color-matched proof: screens, cameras and the light in the photo all shift how a color looks.

### Will the new color keep the texture and shadows?

Yes. Knit, denim, leather and car paint keep their surface, and the light on the object still comes from the same direction. Very small or blurry photos give less texture to keep, so the surface can look flatter.

### Will the preview match the real paint color on my wall?

No, not exactly. Use it to narrow your choice. Warm and cool undertones read differently in north and south light, and under warm or cool bulbs. Paint makers advise testing a real sample in every light before buying, and that still holds.

### Why does the same color look different in different photos?

Light changes it. Warm bulbs push colors toward red, daylight toward blue, and whites and greys shift the most. That's why the tool keeps your photo's own lighting: the new color sits under the same light as everything else.

### How do I pick a color that goes with the rest of the photo?

Use the color wheel. A complementary color, opposite the main color in the photo, gives the most contrast, like a blue sofa against orange wood. An analogous color, next to it on the wheel, looks calmer. Try both and compare.

### What photos work best?

A sharp, evenly lit photo with the whole object in frame and nothing in front of it. Phone photos are fine. JPG, PNG or WEBP up to 10MB.

### Is the AI color changer free?

Yes, to start. Eligible new accounts get 10 free credits with no credit card. After that, plans start at $3.90 a month, or buy a one-time pack with no subscription.

### Does every new account get the free credits?

Most do. Free credits go to eligible new accounts, and automated anti-abuse checks decide eligibility. If you think you were flagged by mistake, write to support@gostudio.ai. A person reviews every request.

### Can I use the recolored photo in my product listing?

Only if it shows a color you actually sell. Changing a product's color is a quick way to picture each variant, but check it against the real product before it goes live, so buyers get the color they saw.

### What happens to the photo I upload?

It travels over an encrypted connection and is used to make your result. It isn't sold or shared with third parties.

### Can I edit photos of other people, or make explicit edits?

Only edit photos of yourself, or of people who agreed to it. GoStudio.ai refuses sexual or explicit edits and edits meant to deceive, harass or impersonate someone. Accounts that try are closed.

## Didn't find what you came for? Tell us.

You scrolled the whole way so tell us what you're trying to create. A real person on our team will help you make it, point you to the right tool, or build it if it doesn't exist yet. Every GoStudio feature started exactly like this. [Contact Us](https://www.gostudio.ai/contact-us)
